Join SUPERMANIA as we spin the world backwards in time to 1979, where Superman reigned supreme at the box-office and ABBA ruled the airwaves.
And speaking of our Swedish friends, DC Comics in Europe at the time were being published by Semic Press as the adventures of Stalmannen – featuring reprints of ‘current’ stories mostly featuring art by Curt Swan and translated accordingly –
Free from the restrictions of DC in the US however, opportunities were provided for awesome photo covers (top pic) and contained unusual features like a page dedicated to snapshots of kids in their finest Super-Costumes.
For the February’79 release of Superman: The Movie in Sweden the publishers celebrated by holding a competition (or lottery) to attend the premiere (second pic) and in a later issue (third pic) the back cover featured an ad for some pretty unsavoury looking confectionery based on the film – the packaging for which making them somewhat of a scarce collectors item today…
At the dawn of DC Comics properties conquest of the silver screen, modern day successors Marvel would gamely go along for the ride in early 1979 with both this fun publication above and its more highbrow twin Starburst (to be featured in an upcoming post).
While Pizzazz may well have been ‘humour in the Marvel manner’, the articles featured about ‘The Big Palooka’ were very well-written and offered some great insights into the upcoming movie and probably best of all, a preview of Richard Donner’s Superman II, where actress/stuntwoman Ellen Bry (fresh from her appearance in The Amazing Spider-Man TV pilot, or feature if you lived in the UK) speaks out regarding a scene that wouldn’t surface publicly for another thirty years…
In an era where cereal premiums and movie promotions really gained momentum, the Nabisco Company had wisely remained faithful to the Superman movie franchise after a successful campaign backing Superman II a few years earlier.
Always looking for new gimmicks to push product out to kids (and ensuring its longevity by making their giveaways a collectable series) the ‘Action Replay Games’ found in special packs of Shreddies were a cunning use of nothing so special as laminate cardboard that would wipe away felt-tip pen.
Based on various scenes from Superman III this handsomely illustrated (with art provided by the stalwart Jose Luis Garcia-Lopez) series of six cards were an instant hit but by their very nature would deteriorate quickly (quicker still had you not read the instructions & used ball-point pen) and so would ultimately be disposed of, making them a rarity in the years to follow.
SUPERMANIA therefore, is proud to present not only the comic book ad (bottom pic) but scans of an original pristine Shreddies cereal box detailing all the fantastic artwork (and some rare stills) used in the promotion.
And coming soon – the complete set of ‘Action Replay’ games reproduced front & back in resolution suitable for printing…
