At the dawn of DC Comics properties conquest of the silver screen, modern day successors Marvel would gamely go along for the ride in early 1979 with both this fun publication above and its more highbrow twin Starburst (to be featured in an upcoming post).
While Pizzazz may well have been ‘humour in the Marvel manner’, the articles featured about ‘The Big Palooka’ were very well-written and offered some great insights into the upcoming movie and probably best of all, a preview of Richard Donner’s Superman II, where actress/stuntwoman Ellen Bry (fresh from her appearance in The Amazing Spider-Man TV pilot, or feature if you lived in the UK) speaks out regarding a scene that wouldn’t surface publicly for another thirty years…
In an era where cereal premiums and movie promotions really gained momentum, the Nabisco Company had wisely remained faithful to the Superman movie franchise after a successful campaign backing Superman II a few years earlier.
Always looking for new gimmicks to push product out to kids (and ensuring its longevity by making their giveaways a collectable series) the ‘Action Replay Games’ found in special packs of Shreddies were a cunning use of nothing so special as laminate cardboard that would wipe away felt-tip pen.
Based on various scenes from Superman III this handsomely illustrated (with art provided by the stalwart Jose Luis Garcia-Lopez) series of six cards were an instant hit but by their very nature would deteriorate quickly (quicker still had you not read the instructions & used ball-point pen) and so would ultimately be disposed of, making them a rarity in the years to follow.
SUPERMANIA therefore, is proud to present not only the comic book ad (bottom pic) but scans of an original pristine Shreddies cereal box detailing all the fantastic artwork (and some rare stills) used in the promotion.
And coming soon – the complete set of ‘Action Replay’ games reproduced front & back in resolution suitable for printing…
Presented as a companion to recommended comic reading for fans of the classic Superman features, enjoy this vintage piece on Superman’s 50th anniversary from the pages of UK Midweek magazine. Beneath the splendidly colourful cover illustrated by John Byrne is Rob Ryan’s informative but somewhat cynical piece, managing to condense the highlights of an American icon over almost two pages. While the Superman Movie series gets a very brief mention (including still from Superman IV) the biggest revelation to SUPERMANIA is that Superman’s birthday is February 29th..every four years…
