If you were of school age in the 70’s and 80’s, there is a strong possibility you will have carted your dinner around in a lunchbox from Aladdin industries. With licenses ranging from ‘Annie’ all the way through to ‘Zorro’ their sets (including matching thermos flask with one gulp capacity) were robust and distinctive, often adorned with exclusive artwork on the lid.
Though boxes had been produced by Aladdin for both Superman: The Movie and Superman II, shown above is the inexplicably scarce Superman III edition. As almost all of these were put to good use back in the day (I last saw one through envious eyes in possession of a school pal) it is also rare to find one in such good condition – a testimony to their resolve. Photograph’s by me with the exception of the graphic at bottom courtesy Jim Bowers.