Just The Beginning…

You have to hand it to the late Alexander Salkind – Only an old-school producer of his calibre would reserve no less than seven pages of legendary trade paper Variety (four shown, the remaining 3 consisting of the crystal shield artwork) to announce Superman III was in pre-production.

Salkind’s gift for publicity and association with Variety goes back as early as 1976, when preliminary announcements for the acquisition of the property from DC Comics started appearing followed up by the unprecedented news that the legendary Marlon Brando himself had signed up for the project.  These fragile ads on newspaper stock are now treasured records of film history and should be preserved as such…

 

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