Free Inside..!

Issued to coincide with the release of Superman II in 1980, this exclusive set of letraset transfer sheets were dropped one at a time into packs of Nabisco Shreddies breakfast cereal.  Intended for use with various cityscape ‘action scenes’ printed on the backs of the boxes (still searching for one of these – anybody have one?  Contact me :), kids were free to create their own archaic version of the Metropolis battle.

Though amusingly primitive by today’s standards, the ‘rub down transfer’ craze would be huge in its day with a plethora of science-fiction/action movie/military/TV show offerings in sets featuring numerous figures and backdrop options.  Denied a set in its own right, the Superman series was represented only by the promo as shown above and consequently complete sets are scarce.  Should this bring on an irresistable wave of nostalgia I recommend visiting action-transfers.com for a comprehensive list…