Alternative Poster Campaigns – ‘Steel’

This final set (for now) of unpublished poster concept artwork features my favorite alternate tagline that still seems fresh- The Man of Steel – Is Real! is just as punchy as ‘You’ll Believe a man Can Fly’ but possibly lost out as it didn’t ‘challenge’ the audience to come see for themselves…
From the top – Publicity photographs of Christopher Reeve against the New York skyline and in flight (using the image later adapted for the final one-sheet poster and European Quad) with some experimentation with blurring to suggest speed…
Many of the images presented here and below were put to good use and made it to print in publicity material in some form, from full-page Variety ads to teaser posters. The collection presented here documents the brainstorming process that eventually produced one of the most thorough campaigns ever associated with a Movie whose legacy lasts to this day…

Leave a Reply