Alternative Poster Campaigns – ‘Gift’

More from the never-before-published set of advertising poster mockups for Superman; The Movie featuring the tagline used in some of the early trailers precluded (in voice over) by This Year… but ultimately losing out to one of the most famous taglines in Movie history.
From the top –
Title over Bob Peak art, alternate shot of Reeve in flight over Metropolis, The Crystal shield and finally the Crystal title. The selection of the final art must have been an agonizing choice given the strength (and simplicity) of the concepts presented here. All credit to the producers for standing firm with a campaign as iconic as the Movie…